We are social media marketers helping auto dealers connect with their key buyer audience of women—and in turnsell more cars.

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Women influence more than 85% of all car purchases.

Forbes logo

“In a market where women say social media influences their purchasing decisions, dealerships face significant missed opportunities by maintaining a limited social presence.”
—Ali Spitzer & Emily A. Hay, “Why dealers are not reaching women and the urgent fix they need” Automotive News logo

Are you on their shopping list?

Female car buyers talking to female car buyers·

Infinity Loop

The marketing landscape has evolved.

Women turn to social media more than ever to make car-buying decisions. It's time to speak WITH them to inspire action and deliver real results.

Goodbye, Sales Funnel. Hello, Infinity Loop!

Consumers no longer follow a one-way sales funnel but cycle continuously through stages of inspiration, exploration, community, and loyalty.

Social media drives this ongoing loop, keeping your brand top-of-mind by fostering engagement at every touchpoint, blending discovery with loyalty and creating lasting connections.

We get women to stop their scroll and START their stroll (into your store).

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Why Hay There

We see the power of being an authentic member of your primary customer audience everyday. This allows us to simplify the complex and focus on growing genuine connections and creating relevant conversations in measurable ways.

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Why Hay There
Social Treatment

At Hay There, special treatment is the standard. Our standard is to always go the extra mile.

Hay There's unique social media methodology, The Social Treatment™, cuts through the noise to engage women with content that fuels relationships and drives sales.

Get The Social Treatment™

As seen in…

Effective social media marketing cannot be done in a vacuum.

Effective Social Media

It must include accountability for all aspects of the dealership ecosystem.

Here's how we do that
Effective Social Media
Effective Socail Media

A social media marketing team that isn't just about your posts.

Our guess is you're "on" social media, posting frequently and using brand-approved photos. You might even have your stores creating and posting from under your rooftops…

But are you still viewing social media as a necessary evil?

If yes, you are negatively impacting the loyalty and lifetime value of your primary buyer—women.

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Social media team

If a social media marketing company and a dealership had a baby

We see the power of being an authentic member of your primary customer audience everyday. This allows us to simplify the complex and focus on growing genuine connections and creating relevant conversations in measurable ways.

Meet our team

Social media is a constantly evolving place.

Would you rather navigate it with the abilities of one person or leverage the brainpower of an entire team of experts?

Learn about our proven methodology

Our Social Proof

Client Transformations

The team at Hay There has expanded our marketing strategy to consistently include engaging female customers. They have proactively increased the impact of our sales team in new and creative ways.

Rob LicursiRob Licursi, General Manager
Cuyahoga Falls Ford & Hartville Ford Spitzer Autoworld

Hay There's enthusiasm, energy and commitment to collaboration have played an integral role in the design, launch and growth of our social media channels. The team's leadership and support have made a tremendous impact on all facets of our business. Their commitment to customer service and to our success has been unwavering during the years we have worked with them.

Derek GrimaldiDerek Grimaldi, General Manager

I have been working with Emily for at least 10 years now. She's a true pro; has excellent insights. I encourage anyone to reach out to her organization and leverage the content she has shared with us as well.

Denise GraabDenise Graab, Marketing Director

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    The Social Treatment