We are social media marketers making auto dealers relevant with their key buyer audiences—and in turn—sell more cars.
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The Market Has Changed. Buying Behavior Has Too.
Goodbye, Sales Funnel. Hello, Infinity Loop!
Today’s buyers do not move through a simple, one-way funnel. They continuously discover, explore, validate, and decide often long before they ever engage directly.
Organic social media shapes those decisions every day, before, during, and after the sale. Not through ads alone, but through relevance, trust, and earned presence in everyday life.
View our servicesPaid Social Ads are an Unsustainable Dependency
You're dumping a fortune into your digital spend while fewer buyers ever click through.
Paid ads “rent” your customers' attention. Being relevant owns your customers' attention.
Not all impressions build real relevance. Relevance compounds over time and builds tomorrow's demand. Are you putting your money where it yields the greatest result?
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AI Now Shapes Dealer Visibility
AI does not reward volume or inventory listings alone. AI favors explained brands, not advertised ones.
AI systems learn from human language narratives across the web. Organic social is the primary source of those narratives.
In one quarter, Hay There increased interactions by 15% for dealer clients for discoverability on ChatGPT. Jan 2026
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Why Hay There
If a social media marketing company and a dealership had a baby…
We are a team of uniquely qualified award-winning social media and automotive retail professionals. We've evolved how dealers do organic social media so they are RELEVANT—not just present—to the customers who matter most today (women & Gen Z). This drives sales, service and loyalty throughout a customer's car ownership journey.
Dealers who work with us experience:
YOY Growth (2025 vs. 2024)
Target Audience Fit
Total Organic Social Interactions
How Dealer Measurement Has Evolved
For decades, dealers were trained to prioritize internet leads, not because they represent most buyers, but because they are easy to count, route, and report on.
That created simplicity, not accuracy. Today, the real opportunity lives far beyond form fills.
Today, only a small percentage of buyers ever raise their hand. The majority watch, compare, and form preferences long before they engage.
Their decisions are influenced daily through social content, community signals, and local relevance.
But reporting on follower growth, impressions and interactions in a vacuum are vanity metrics and lack context to be insightful and actionable.
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How Hay There Measures Results
The Hay There Relevance Gauge™
The Hay There Relevance Gauge™ was developed after we repeatedly experienced first-hand the pain of traditional social media metrics being too limited to judge social media success and dealers being too busy to digest the data from yet another dashboard themselves.
The Hay There Relevance Gauge™ solves a universal problem by taking a complex social landscape and translating it into measurable signals that give your store clarity around what social media marketing is actually doing for you.
Using heat-map inspired visuals, the gauge quantifies “relevance” and organic social media ROI showing where your dealership's relevance is hot—and where it's not— while diagnosing immediate opportunities to act on and become more relevant.
View Our ServicesOur Social Proof
Client Transformations
We are experiencing consistent, sustainable audience growth and significantly outpacing engagement benchmarks which ultimately impacts our bottom line. We are also seeing a new sense of excitement at the store level by engaging with the experts at Hay There.
Andrew Spitzer, COO Spitzer Autoworld
The team at Hay There has expanded our marketing strategy to consistently include engaging female customers. They have proactively increased the impact of our sales team in new and creative ways.
Rob Licursi, General Manager
Cuyahoga Falls Ford & Hartville Ford Spitzer Autoworld
Hay There's enthusiasm, energy and commitment to collaboration have played an integral role in the design, launch and growth of our social media channels. The team's leadership and support have made a tremendous impact on all facets of our business. Their commitment to customer service and to our success has been unwavering during the years we have worked with them.
Derek Grimaldi, General Manager
I have been working with Emily for at least 10 years now. She's a true pro; has excellent insights. I encourage anyone to reach out to her organization and leverage the content she has shared with us as well.
Denise Graab, Marketing Director
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