The Social Treatment

Engage more women, organically.

85% of all vehicle purchasing decisions are made by women and we rely on social media more than ever to guide our car-buying decisions.

As a team of women with decades of expertise in both social media marketing and automotive retail, we are uniquely qualified to connect your dealership authentically and engage effectively, delivering real results.

49% of women say they establish trust in a brand from its social media presence before deciding to shop in person.

Your next customer is on social media. Let’s help her find you.

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Female car buyers talking to female car buyers·

Deploy our methodology to your advantage today.

The Hay There Team sets your dealership apart by connecting with your key buyer audience, women, in an entirely new way.

We focus on everyday car ownership, delivering practical and relatable content that engages female buyers at every stage of car ownership, building trust, loyalty, and deeper connections.

This proven methodology is what we call The Social Treatment™

A comprehensive, turn-key monthly management service starting at $1,950 per month per location

The Social Treatment™: Our Extra Mile Standard

Our all-female team delivers this monthly service with precision and purpose.

Here’s what you’ll get:

1) Social Proof – A modern word-of-mouth, building trust and credibility for your dealership in the eyes of potential customers.

  • Get on-trend social content that authentically engages your ideal audiencewith every day car buying and drives meaningful interactions.
  • Community outreach & outbound engagement - think of this as shaking virtual hands on social media with prospective buyers.
  • Social media best practices from algorithm to influencers to leveraging online reviews.
Social Treatment

2) Unmatched Accountability

  • Supporting your dealer’s ecosystem by taking ownership of every step—ensuring your resources, data and opportunities are identified, optimized and tracked.
  • Our comprehensive view of your digital presence and strategy allows us to uncover problems and find solutions. We coordinate with other vendors, departments and employees to continually leverage your current resources and maximize the value in what’s already in your hands.
  • Metrics-driven decision making.

3) Uniquely Qualified Expertise

  • Group Brainpower – The Social Treatment™ gives you power of a team of social media experts vs. being limited to the abilities of one employee
  • Our continuous commitment to a comprehensive understanding of your business goals.
  • Our extra mile standard = social media expertise + client management excellence

Transform today with The Social Treatment™
An Investment You Can’t Afford to Miss

Work with us
The Social Treatment
The Social Treatment

How Do We Know It’s Working

Our Dealers are Building:

Trust
Up to a 15% engagement rate, far surpassing the 1-3% benchmark.

Visibility
Organic impressions increasing by over 150%

Female Audience
Follower base shift to females by up to 16%

Redefining Returns:

“We are experiencing consistent, sustainable audience growth and significantly outpacing engagement benchmarks which ultimately impacts our bottom line.

We are also seeing a new sense of excitement at the store level by engaging with the experts at Hay There.”

–Andrew Spitzer, COO Spitzer Autoworld

The Cost of Ineffective Organic Social Media is Greater Than You Think.

Investing in social ads without a focused, authentic organic strategy isn’t just inefficient—it’s a fast track to wasted resources and diminishing returns.

How misaligned organic social media actively harms your dealership:
  • Wasted time and resources on campaigns that don’t connect.
  • Reduced brand credibility that erodes trust and loyalty.
  • Lost revenue from untapped female buyers.
  • Missed opportunities to engage and build meaningful relationships.
  • Negative effects on SEO, making it harder for customers to find you.

Our Sustainable Solution for Dealers

We help dealerships break free from the cycle of costly, ineffective marketing.

You can now build trust, boost engagement, and drive long-term loyalty and revenue without burning through your budget.

We’re ready for the Social Treatment™

Ready to cut through the noise to engage women with content that fuels lasting relationships and drives sales?

Here are your next steps:

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Still figuring out if Hay There is for you?

Dealers that work with us often experience the following frustration:

Social media marketing is simply OEM posts.

A strategic mix of attraction, nurture and conversion content is critical to feel your content is hitting the mark for your audience. It’s not just about posting videos or posting frequently.

Unsure about what –if anything–is working.

Not all KPIs are created equal! They have to align with your business goals. If impressions and engagements are there but meaningful conversations with prospects aren’t happening, perhaps you haven’t leveraged the power of outbound engagement.

Feeling potential frustration with current social media team or approach.

We often see a breakdown of a consistent voice among individual locations and overall corporate direction. A coordinated effort between your social media person and individual locations could be missing.

Connect with us today for a discovery