Our Certified Training

Innovating with Industry Leading Training

Hay There’s innovative training certifies women with the skills to master organic social media marketing, empowering them to drive connection, loyalty, and business growth for dealerships through our proven methodology, The Social Treatment™ while building sustainable, flexible careers.

An Organic Evolution

From 2009-2019, Hay There Social Media, founded by Emily A. Hay, served as a social media agency for B2C businesses. Client industries served included senior living, franchise, media, retail and hospitality businesses on a local, regional and national level.

By merging her company’s social media expertise with the automotive retail expertise of Ali Spitzer, President of Spitzer Autoworld, Dealer Advisory Board Member as well as regional, state and national dealer association trustee, together they formed Hay There, an organically female-driven social media marketing company.

Uniquely Qualified Experts

At Hay There, we believe that innovation begins with exceptional training. Since 2020, Hay There's Core Training has enabled women across the U.S. looking for flexible, fulfilling work to specialize in managing organic social media for businesses, obtain a professional certification and stand out in a sea of self-proclaimed social media experts.

Nicole Kucab

Certified graduates of Hay There’s Core Training have trained extensively, complete with AI applications, and have expertise in the following areas:

Core Training
Social media content strategy Content creation & publishing Paid social advertising Community management Customer service & online review management Social media metrics reporting Influencer marketing AI and Web3 technologies
Hay There's focus
Hay There's focus

Additionally, Hay There’s Core Training also delivers expert curriculum in the following areas of running a social media business giving graduates an entrepreneurial edge for their clients:

  • Operations
  • Prospecting
  • Closing Business
  • Onboarding Clients
  • Client Management

Our Core Training combines real-world application, collaboration and strategic insight, led by a team of seasoned experts. Backed by over a decade of best practices, we’ve fine-tuned our approach to deliver results that drive dealership success in today’s ever-evolving social media landscape.

Hay There’s proven training serves as a launch pad into the high-demand field of organic social media management while providing a strong foothold in the major industry of automotive retail. It offers an ideal foundation for professionals to build their expertise, advance their careers, and thrive in a dynamic and growing sector.

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Why Social Media Managers?

“The Social Media Managers of today are the CMOs of tomorrow. They understand user insights, positioning and brand marketing like no one else.”

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Leveraging the Future of Work

As Emily A. Hay and Ali Spitzer, Co-Founders of Hay There, wrote in an article for Fast Company, freelance is a form of entrepreneurship and it is a sustainable method of work that delivers modern professionals with the “3 Fs” that are essential: flexibility, fulfillment and financial independence.

In addition to building a proven training, Hay There built a supportive community of women and delivered credibility and connection to paid work to the graduates of the program.

Through constant iteration, they’ve discovered the secret lies not only in this training but in leveraging the collaborative power of women working in teams, consistently amplifying ideas and strategies to elevate a dealership's social presence.

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Fast Compnay article

What clients that have hired graduates of Hay There's Core Training have said:

Emily and her team at Hay There Social Media are amazing! The course offered is comprehensive and it gave me the tools and confidence to work for myself. Work-life integration is possible! Thank you, Emily and Team.

Marvelle Armstrong
Tampa, FL

The Hay There INsiders training has been a really supportive learning experience for me. I'm finding new opportunities and avenues for income streams. The training really sparked an interest in me. My new income allows me financial flexibility to do some of the bigger things I want to do with my children.

Kelli Robinson
Detroit, MI

The training not only taught me the skills I needed to update my resume but it allowed me the ability to get my own clients for my new social media business while juggling my PR freelancing gig.

Leyla Bolho-Garlatti
Brooklyn, NY

How You Can Benefit From Core Training

Certified Social Media Training | Global Automotive Retail Industry

We’re proud to share Hay There’s Core Training is currently being developed for a number of enhanced applications. This includes use by academia; specifically for use in University Executive MBA programs as well as for use by our collaborative partners in the automotive industry looking to enhance their managed social media service solutions by either training current staff or leveraging our certified experts.

Our mission is…

To deliver best-in-class social media marketing for auto dealers that is organically female driven while at the same time, giving professional women a flexible, best-in-class opportunity that will yield sustainable innovation, entrepreneurship and a thriving society.

To learn more about our training program, we invite individuals, potential partners, collaborators, and companies serving the dealership industry to reach out to Hay There today.

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