Hay There helps Dealers move beyond posting, boosting, and chasing engagement, and instead build online relevance as infrastructure: the connective layer that shapes buying decisions long before customers ever raise their hand.
This is organic social media designed for how buyers actually behave today, and for how AI now surfaces trusted local brands. Not as a channel, but as a system that feeds everything else.
Work with usThe market has changed. Relevance now requires a different operating model.
Buyers no longer move through a clean, linear path. They continuously observe, compare, validate, and decide over time—often without signaling intent.
At the same time:
Without relevance as an underlying infrastructure, marketing activity will create motion, but it will NOT create sustained momentum.
Being relevant to your buyers is not a “nice to have,” it is the “must have infrastructure” that modern demand depends on.
Paid attention, or paid social advertising, plays an important role, but it is defensive by nature. It protects visibility in a crowded and noisy market. Relevance is the asset that keeps performing when spend pauses.
We deliver relevance to dealers through our best-in-class social media marketing services.
Hay There leverages an industry-first, proven, organic social framework for dealer clients that is built around how relevance is actually formed in local markets.
Hay There’s framework supports every stage of the customer journey and improves how both people and AI find and trust your brand.
That framework has three interconnected layers:
1) Content
Relevance starts with familiarity.
We anchor client content in our Everyday Car Ownership™ strategy, with sales and offers integrated naturally rather than being a one-way message. Because AI now surfaces trust signals—not just keyword volume—this content becomes part of how your brand is discovered, cited, and recommended; in turn, making you familiar to your target audience.
Hay There's Everyday Car Ownership™ strategy:
This creates a steady presence that feels useful, human, and recognizable long before a buyer is in-market, and before AI systems use that content as trust signals.
2) Community
Relevance is reinforced through participation, not just posting.
Our community framework operates on four pillars that keeps our dealer clients’ relevance active, local, and recognizable:
Each layer reinforces your footprint in the local marketplace and contributes to a rich narrative that both people and AI use to understand and recommend your store.
3) Measuring Impact, Not Just Activity
Hay There measures impact through our industry-first, proven, organic social framework that captures how relevance is forming and compounding over time, for both human decision-making and AI-driven discovery.
At the center of this approach is the Hay There Relevance Gauge™. It was built to deliver a level of depth, continuity, and compounding value the industry has never had access to.
The Relevance Gauge™ translates a complex social ecosystem into clear, actionable signals that show whether your dealership is becoming more recognizable, trusted, and influential in the market…or quietly losing ground.
Traditional social metrics were never designed to measure relevance. They were designed to report activity.
That made them easy to track, but poor at explaining what organic social is actually doing for the business.
We created the Hay There Relevance Gauge™ to solve this problem and to serve as a Dealer client’s North Star.
Using heat-map inspired visuals to give you a quick hot/warm/cold barometer, the Relevance Gauge™:
Because AI systems learn brand context from real-world interaction and narrative signals, stronger relevance directly improves discoverability across AI-driven platforms.
We've seen this in practice.
In one quarter, Hay There clients experienced a 15% increase in interactions tied to improved discoverability on AI platforms such as ChatGPT (Jan 2026 benchmark).
When relevance is treated as infrastructure, dealers consistently see:
Serving the Automotive Retail Industry: Built to complement. Designed to integrate.
Hay There was built to strengthen the automotive ecosystem, not compete with it. Organic social functions as infrastructure that supports sales, service, recruiting, culture, and community connection.
In addition to working with dealers across the country, we partner openly with:
Our role is to enhance what already works by reinforcing the relevance layer where influence actually forms.
Built by social media and automotive insiders. Designed for long-term value.
Hay There is led by award-winning social media and automotive retail professionals who understand dealer realities, OEM pressure, and ownership economics.
Our approach is:
We know what to amplify, what to avoid, and how relevance should serve the business–not distract from it.
Connect with us today for a discoveryOrganic social has emerged as a high-growth, high-return channel for the dealer groups we serve.
Hay There is trusted by dealer groups who think long-term. A sample of results our clients experience include:
Client Transformations
We are experiencing consistent, sustainable audience growth and significantly outpacing engagement benchmarks which ultimately impacts our bottom line. We are also seeing a new sense of excitement at the store level by engaging with the experts at Hay There.
Andrew Spitzer, COO Spitzer Autoworld
The team at Hay There has expanded our marketing strategy to consistently include engaging female customers. They have proactively increased the impact of our sales team in new and creative ways.
Rob Licursi, General Manager
Cuyahoga Falls Ford & Hartville Ford Spitzer Autoworld
Hay There's enthusiasm, energy and commitment to collaboration have played an integral role in the design, launch and growth of our social media channels. The team's leadership and support have made a tremendous impact on all facets of our business. Their commitment to customer service and to our success has been unwavering during the years we have worked with them.
Derek Grimaldi, General Manager
I have been working with Emily for at least 10 years now. She's a true pro; has excellent insights. I encourage anyone to reach out to her organization and leverage the content she has shared with us as well.
Denise Graab, Marketing Director
Before acting, you need a clear, objective understanding of your dealership's current relevance in the market. This provides a clear baseline to inform how relevance is strengthened over time.
The Relevance Gauge™ evaluates hundreds of decision-shaping signals to establish a true relevance baseline across any market, rural to urban. Because customer trust and buying behavior are governed by the same core drivers everywhere.
Start with Clarity. Build with Intent.
Hay There establishes a relevance baseline across content, community, and impact so you can see your current position clearly. This creates a factual starting point for decisions, not assumptions or anecdotes.
See where perceived value is red hot, and where relevance is cooling off.
We identify where relevance signals are strong and compounding and where they are weakening or absent. This shows you what is reinforcing trust today and where infrastructure needs attention.
Build an action plan aligned with how buyers actually decide.
We translate insight into a focused, prioritized roadmap designed to build relevance continuously month over month, rather than restarting strategy based on short-term cycles.