Our Social Media Marketing Expertise for Car Dealers Published in Automotive News

Hay There Co-Founders, Emily A. Hay and Alison Spitzer, co-authored an article in Automotive News on “Why dealers are not reaching women and the urgent fix they need.” Automotive...

Alison Spitzer, Co-Founder of Hay There, Named 2026 TIME Dealer of the Year Candidate

Alison Spitzer, Co-Founder of Hay There as well as President of Spitzer Autoworld Amherst, Inc. and Spitzer Management, is one of a select group of 47 dealer nominees from...

Why Relevance Matters Now for Car Dealers

And Why the Industry Can No Longer Treat Organic Social as an Afterthought For years, the automotive industry has measured success by what is easiest to track. Leads. Form...

How AI Is Changing Dealer Visibility

And Why Being Found No Longer Works the Way It Used To Dealer visibility has always depended on being present where buyers are looking. For years, that meant search...

Why All Online Impressions Are Not Created Equal

One of the biggest misconceptions in automotive marketing is treating every impression as if it carries the same weight simply because it can be counted. In reality, impressions differ...