Alison Spitzer, Co-Founder of Hay There as well as President of Spitzer Autoworld Amherst, Inc. and Spitzer Management, is one of a select group of 47 dealer nominees from across the country who will be honored at the 109th annual National Automobile Dealers Association (NADA) Show in Las Vegas, Nevada, on February 5, 2026.

The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. The award recognizes the nation’s most successful auto dealers who also demonstrate a long-standing commitment to community service. Spitzer was chosen to represent the Greater Cleveland Automobile Dealers Association in the national competition — one of only 47 auto dealers nominated for the 57th annual award from more than 20,000 nationwide.

One focus area of the TIME Dealer of the Year nomination process is to learn what dealers across the country are doing to solidify their company’s long-term sustainability. In Spitzer’s case, she recently co-founded Hay There, a social media venture that redefines how dealerships gauge and drive relevance. Spitzer Autoworld Amherst saw a 92% increase in organic traffic and an 89% lift in new users year-over-year, with social media engagement far surpassing peers.

“A dealer’s greatest currency is relevance — authentic connections where people already spend their time, rather than rented attention from ads or form fills,” she noted. “Our team has turned social platforms into an extension of the showroom.”

Learn more about how Hay There is delivering relevance for dealers here.

Read more about Alison’s prestigious nomination here.

Read the full list of TIME Dealer of the Year candidates here.